Press

●For the first time in India, Avélon Luxe brings enthusiasts closer to Ferrari’s motorsport legacy, including WEC and Ferrari Challenge Middle East.

●Partnership aims to bring exclusive motorsport experiences and premium hospitality opportunities closer to the Indian market

New Delhi, 19th October 2026 – Avélon Luxe, a premier platform for creating unforgettable experiences, is proud to announce a landmark partnership with Ferrari as an Official Hypercar Partner of Ferrari – AF Corse in the FIA World Endurance Championship and Regional Partner of the Ferrari Challenge Trofeo Pirelli Middle East.

The partnership marks a significant milestone for Avélon Luxe, making it the first Indian company to partner with Ferrari Endurance and Corse Clienti. Through this association, Avélon Luxe aims to bring Indian enthusiasts closer to rich motorsport heritage, including the iconic 24 Hours of Le Mans, while curating opportunities for exclusive access, premium hospitality and immersive experiences that extend beyond the racetrack.

As part of the partnership, Avélon Luxe will also be associated with the Future Ferrari Champion Award, which recognises the fastest Under-25 driver in the Ferrari Challenge Trofeo Pirelli Middle East.

For Avélon Luxe, this association goes beyond motorsport, by connecting it with a brand that shares a commitment to precision, performance and pushing boundaries. Avélon Luxe is driven by a pursuit of excellence, innovation and meticulous attention to detail, translating these shared values into exceptional, thoughtfully curated experiences for its discerning clientele.

Speaking on this announcement, Mickey Commar, Prabhjot Commar and Arjun Malhotra, Co-founders of Avélon Luxe, state, “Our association with Ferrari brings our philosophy to the world of international motorsport, connecting our clients with a legacy defined by the pursuit of engineering excellence, craftsmanship and an enduring passion for performance. This represents an important step for Avélon Luxe, and we look forward to bringing our clients closer to the world of Ferrari.”

Antonello Coletta, Global Head of Ferrari Endurance and Corse Clienti, states, “We are proud to welcome Avélon Luxe as the first Indian partner in the history of Ferrari Endurance and Corse Clienti. This partnership offers an important opportunity to strengthen our connection with India, while also supporting young talent through the Future Ferrari Champion Award, dedicated to the fastest Under-25 driver in the Ferrari Challenge Trofeo Pirelli Middle East.”

The association with Ferrari marks the beginning of an exciting journey for Avélon Luxe in India. With a vision to bring Indian enthusiasts closer to some of the world’s most coveted experiences, the brand is looking to build on this partnership with more distinctive collaborations, exclusive access and thoughtfully curated experiences in the months ahead. This is only the beginning; further details on the partnership will be announced in 2027.

Avélon Luxe is a platform for ultra-luxury products driven by curated experiences. The brand’s vision is to represent some of the world’s most respected and sought-after luxury names in India, building long-lasting relationships with its clientele through personal attention, exceptional service, and thoughtfully curated experiences.

As India’s luxury clientele continues to grow, Avélon Luxe aspires to be more than a point of transaction. It seeks to be a trusted platform and guide for clients as they navigate the world of luxury, offering insight, access, and a considered approach to discovering exceptional marques and experiences. At the heart of Avélon Luxe is the belief that luxury is deeply personal, and the brand strives to create relationships and experiences that remain meaningful over time.

The Commars have built a diversified business platform spanning institutional investment management and aviation. Their investment activities are anchored by an institutional investment arm with a presence in Singapore and India, backed by over two decades of experience across public markets in India and Southeast Asia. In addition to managing capital on behalf of institutional investors, the family office makes direct investments in early- and growth-stage companies and funds, with a global investment footprint across Asia, Europe and Latin America.

Alongside their investment activities, the Commars have established a strong presence across the aviation value chain, encompassing the authorised distribution of Leonardo Helicopters in India across civil and government segments, premium charter aviation services through strategic relationships with global operators, and FBO and ground-handling services. Building on these established capabilities, they are expanding their international aviation platform across helicopter distribution, maintenance, repair and overhaul (MRO), and simulator training, with a focus on key markets across Europe, Latin America, Asia-Pacific and beyond.

Arjun Malhotra is a third-generation entrepreneur who brings a decade of experience in automotive retail, complemented by a short stint in banking in the United States. Born and raised in Kuwait, he studied entrepreneurship & marketing in the United States and comes from a business family with roots in FMCG and hospitality across Kuwait and Delhi. An avid biking enthusiast, he is building Avelon around exceptional brands and distinctive luxury experiences.